Internet technologies had fundamentally changed the structure of the traditional brick-and-mortar retailers and several other industries. In what BusinessWeek calls “first wave of Internet disruption,” firms such as Amazon, Expedia, E*TRADE, and the former CDNow (purchased by Amazon) transformed the way books, travel, investments and music were sold by means of affiliated marketing programs (“E-Biz Strikes Again! 2004). Di Read the rest of this entry »