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Boost customers can now hook into world’s largest private-label mobile community

A new friend, maybe even a date, could be in the palm of your hand. Boost Mobile(R), a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, the global leader in powering mobile communities, announced the launch of Boost HOOKT–a private–labeled mobile community. With Boost HOOKT, Boost customers are able to hook into an interactive, geographically localized and interest-categorized mobile community that communicates across multiple wireless platforms and incorporates multiple unique features, including e-mail, IM, picture profiles, presence, and public and private messaging lounges.

“With the addition of Boost HOOKT, our customers now have instant access to a global community filled with individuals from more than 30 countries with similar interests and hobbies.

They can hook up with some of the most fascinating people from across the USA and around the world in an interactive and network-aware messaging environment–all through their Boost Mobile phone,” said Craig Thole, director of Value Added Services, Boost Mobile. “AirG is one of the strongest publishers of mobile community products, and we are excited to continue our successful partnership with them in bringing some of the best multiplayer mobile applications to our customers.”

AirG will provide an end-to-end community solution for Boost HOOKT that encompasses all application elements across multiple wireless platforms, and also provide all back-end billing integrations, reporting, 24×7x365 customer support and monitoring, turnkey promotions and contests, and a direct connection into its established network of 5 million users across 86 mobile operators globally.

“We are extremely pleased to be building on over three years of partnership success with Boost Mobile with the launch of the Boost HOOKT mobile community.

AirG’s community applications on the Boost Mobile network have been adopted at a phenomenal pace, which is a testament to the popularity of our carrier-grade social networking products,” said Frederick Ghahramani, director, AirG.

“The strong appeal of the Boost brand with the youth market is in line with AirG’s proven expertise in reaching this valuable demographic, as evidenced by successful mobile promotions on the Boost Mobile network,’surfing for Love I and II’ and ‘Latin Lover,’ which have proven highly successful for drawing new customers into mobile communities like Boost HOOKT with the chance to win exclusive VIP trips to California and Florida.”

Boost HOOKT is available to all Boost Mobile customers with wireless Web-or Java(TM)-enabled handsets and for a limited time is being offered for free for the first 30 days.

Following the 30-day promotional offer, Boost HOOKT will cost $. 50 per day for unlimited access, and the charge only applies on the days that customers use it. In addition, Boost is offering a “Free Friday” promotion for a limited time.

Boost customers can access Boost HOOKT directly from their Java(TM) technology-enabled Boost phone through the WAP deck by going to WEB from the main menu, or from Boost LIVE (http://www.ptclbuzz.weebly.com).

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With the world becoming a smaller place and businesses becoming integrated and interconnected, the mobile phones of today have started supporting various e-mailing interfaces to keep the user connected to his business. The e-mailing options have been made completely mobile by also allowing the user to attach files and documents he has worked upon in his Office and business applications, which are also installed onto his mobile. Technologies like GPRS, EDGE, and Bluetooth etc. have made wireless communication all the more easier and comfortable for the user. As if all these were not enough, the zeal to make the device more user-friendly introduced Wi-Fi enabled phones which can connect to the internet over the selected Wi-Fi hot spots. Even in India, Wi-Fi spots are being built in colleges, campuses, coffee shops and business parks. Thus the Wi-Fi enabled phones are the next in target for the users seeking to go with time.

India has the second largest mobile phone customer base in the world after China. Here the numbers of mobile phone users far outnumber fixed line phone users. Mobile communications in India has leapfrogged in the past 5-7 years with many operators vying for space in the market, each devising unique and ingenious ways to woo the consumer. Mobile phones are a rage in India. With free trade treaties with different countries, many smaller brands from obscure markets now fight for consumer space against the usual suspects like Nokia, Sony Ericsson, Motorola and Samsung. This fierce competition has brought down the prices of mobile phones drastically in the Indian market and thus making everyone mobile literate.

With the emergence of free SMS concept, the usage of mobile phones has taken a new meaning. Now more and more people are logging into web sites that offers free SMS services and optimizing their mobile spending strategies. These web sites provide the best SMS services to consumers, who are looking for a one stop shop for their communication needs. These SMS services can be used anywhere in the world and is also a wonderful worldwide SMS service integrated in a user friendly interface.

Entertainment too has been made wireless. Media communication is an ever growing sector. This growing media needs users to connect with them in the easiest possible manner for they are dependent on the users and vice-versa. Thus we have phones in India which have dedicated applications of downloading and listening to online music. Even gamers can now connect to a gaming portal and play with different users through their mobiles. Live TV has been introduced into the phones, to bring the latest news, happenings and your favorite programs right into a customer’s hands, at the click of a button and all this being on the go.

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Asian – Mobile Data and the Wireless Broadband Market

This market report provides an overview of the Mobile Data and Wireless Broadband Market segment across the various markets of Asia. Some 34 Asian countries are covered in the report. It is noted that the amount of information offered is obviously dependent on the relative size of the market in each of the respective countries. The coverage in the report also results in some segment overlap as we see increased convergence in the mobile data and wireless broadband markets. ( http://www.bharatbook.com/detail.asp?id=129867&rt=Asian-Mobile-Data-and-the-Wireless-Broadband-Market.html )

Mobile data services in Asia

With some 1.9 billion Asians using mobile phones by June 2009, the region’s mobile markets offer huge potential for mobile data services.

The growth of wireless Internet in Asia is being driven by competition in the market place and by the advent of 3G and 3.5G services. Market competition has been driving handset prices and airtime tariffs downward, thus opening up mobile services to wider adoption. The rate of adoption of wireless Internet has started to rise with the overall increase in mobile penetration together with networks being progressively upgraded to next generation platforms. While 3G licensing and the ongoing launch of 3G services in Asia has certainly been promoting the growth of wireless data services, 3G has also been providing opportunities for both wireless access and content providers in domestic markets. In South Asia, in particular, more people own a mobile phone than a PC, giving the delivery of mobile data services huge potential there.

Mobile data is not a new phenomenon in Asia. Regional public networks based on Mobitex technology were established in Singapore, Indonesia and South Korea. Another form of mobile data, the DataTAC network, was made available in Hong Kong, Malaysia, Singapore and Thailand, with network trials in South Korea, Japan and China. The DataTAC networks established in Asia were more extensive than the corresponding networks in either Europe or the US. An example of widespread adoption of a particular mobile data service has been the SMS capability of GSM and other digital cellular technologies. SMS, which allows the sending and receiving of basic text messages, became very popular throughout Asia, with remarkable growth being experienced in the Philippines and Malaysia, as well as in China.

The business plans of the majority of mobile operators have been built on the assumption that the key to further revenue growth lies in the ability to offer more Value-Added Services (VAS) and, in particular, access to the Internet. A number of technologies are competing for the region’s mobile Internet market. In Singapore, Hong Kong, South Korea, and a number of other countries, in an effort to chase this market, offerings based on the Wireless Application Protocol standard were tried. Apart from South Korea, however, WAP failed to claim any significant share of the market. In Japan, by contrast, NTT DoCoMo launched its i-Mode service and its two rivals –SoftBank and KDDI – launched their own versions of i-Mode with dramatic success, with over 85% of mobile subscribers in Japan logging on from a mobile using one of these platforms. In fact, mobile subscribers (93 million) accessing the Internet surpass fixed line users (90 million). Another system that has supported mobile data, the GPRS, grew out of GSM. Labelled as a 2.5G technology, it has been adopted in a significant number of Asian markets.

Japan’s four main mobile operators, NTT DoCoMo, KDDI (au), Softbank Mobile and eMobile – plan to invest up to ¥1 trillion (US$10 billion) into so-called ‘3.9G’ mobile services, offering end users the prospect of even better and faster options than they have today. Known as 3.9G in Japan, the new networks will use frequencies in the 2,010MHz to 2,025MHz range for Long-term evolution technology. 3.9G performance is roughly comparable with fibre-optic networks and from 2010 a number of domestic carriers intend to utilise their existing 3G infrastructure, on which the providers spent ¥ 5 trillion, to keep 3.9G rollout costs to a minimum.
 

To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=129867&rt=Asian-Mobile-Data-and-the-Wireless-Broadband-Market.html

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You reach out for your mobile first thing in morning to stop the alarm. You use it for seeing your schedules for the day. You fix up your appointments through the integrated e-mail. Your phone entertains you while travelling and you can capture moments as and while you like. Your phone is one thing you always carry around with you. The world is smaller because of communication and this is facilitated through your mobile phone.p>

Communication technologies are varied and widespread but the mobile phone is integrating them into one. Sony Ericsson mobile phones are known for their picture blogging facility. Smartphones of Nokia mobile are known for their e-mailing clients. Gaming has been redefined in mobile phones allowing several gamers to connect and compete. Communication has been used in all forms to make the user more interactive. Though mobile phones have engaged a user it is building up a platform to make him interactive to a larger, diverse audience.

While e-mailing through phones was just limited to sending plain drafts, now communication technology in mobile phones has enabled sending across attachments. Moreover, even those attachments and files can be edited. Sending across photos was a hassle as you required a computer but now you can just click and send photos across the globe or put them up in you blog for sharing instantly.

If you are not an interactive kind of person and like to keep yourself updated about current events, you can log on live TV through your mobile phone. You can watch news, sports and just tune into your favourite program all through your little device. If you just like browsing the net and being online you could well be using your Wi-Fi enabled phone. Wi-Fi enabled spots are increasing in the city and these phones are the future in communication technology.

Transferring your music and your favorite videos is also easy with Bluetooth technology which enables easy transmission of your data to any device which sports Bluetooth. The GPS (Global Positioning System) is making your navigation simpler by providing you maps making an unknown place familiarized. Thus mobile communications is converging varied communications technologies. It is making communications easier simpler and faster enabling greater participation from users. But this simplified communication comes at a dear cost. Nevertheless this medium of mobile communication is bound to be explored and the possibilities are endless. homeshop18

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