When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what looked to be a battle for control of Yahoo!’s board of directors.

Trials and Tribulations

After spending millions to buy 68.7 million shares of Yahoo!, Icahn was set to nominate his own slate of directors for Yahoo’s board at the company’s annual shareholder meeting. Icahn would use Yahoo! shareholders’ fury over the botched Microsoft deal to win votes for his board nominees and take over Yahoo!’s board. Yahoo! made a preemptive strike however and managed to appease Icahn by granting him three seats on Yahoo!’s board of directors in July. But what of the purported deals with AOL, News Corp, and Google?

Well, to date, the AOL and News Corp deals never materialized, at least publicly. However, Google and Yahoo! agreed to a partnership whereby Google would deliver ads on Yahoo!’s network. The kicker in the deal was that Google would pay Yahoo! more than Yahoo! could make with its own ads, meaning Google was essentially buying market share from Yahoo!.

This deal would be investigated by the U.S. Justice Department and opposed by Microsoft and online advertisers, who were arguing that the deal would be anticompetitive and result in higher ad prices. In the end, Google and Yahoo! were unable to appease Justice Department investigators by offering to cap the number of ads that would be displayed on Yahoo!’s network and Google walked away from the deal rather than fight a lengthy legal battle.

Just before Google walked away from the deal, Yahoo! reported 3rd quarter earnings. Operating income decreased 53% and revenues were virtually flat compared to the same quarter in 2007. In addition, Yahoo! announced it was laying off 1,500 employees as part of its efforts to cut costs. All told, the Microsoft bid, Icahn ordeal, and proposed Google partnership cost Yahoo! $73 million in fees for outside advisors according to a filing with the SEC.

In the wake of this double-whammy, Yahoo’s stock tumbled to around $10 per share from its 52-week high of $30.25, which it reached when Microsoft was attempting to acquire the company. Yahoo’s share of the search market also continued to decline, falling to 20% in September compared to 22.9% a year ago, according to comScore. What is Yahoo! to do? In a word, grovel.

“To this day, I believe the best thing for Microsoft to do is to buy Yahoo,” Yang said at the Web 2.0 summit in San Francisco, the Associated Press reports.

Still?!

To which Microsoft CEO Steve Ballmer replied, “We made an offer, we made another offer, and it was clear that Yahoo didn’t want to sell the business to us and we moved on. We are not interested in going back and re-looking at an acquisition. I don’t know why they would be either, frankly. They turned us down at $33 a share.”

Could Ballmer be using his public comments to further drive down the value of Yahoo!’s stock before making another bid? Or is he stating his actual beliefs on the matter and only interested in “some kind of partnership around search?” Only time will tell, but it certainly seems like Microsoft is moving forward with new strategies for challenging Google.

Microsoft Moves On

Several of these strategies include new or extended partnerships. One such extended partnership is with long-standing Microsoft partner Hewlett-Packard, where Microsoft will install its Live Search toolbar on all HP computers in North America starting in January 2009.

Microsoft is also negotiating with Verizon to become the default search provider on the company’s cell phones, according to the Wall Street Journal. Though the terms of the deal are still being discussed, early indications are that the two companies would share ad revenue generated from web searches made on Verizon cell phones.

Yahoo!’s Future

What does Yahoo! do to secure its future as a viable Internet property going forward? Well, it’s changing leaders for one. In mid-November, Yahoo! announced Yang would be returning to his post as Chief Yahoo! as soon as the company found a new CEO. In addition, over the last few months, Yahoo! has rolled out a number of initiatives, releasing its own analytics package (similar to Google Analytics), updating the design of Yahoo! News, launching the APT (formerly AMP!) digital advertising platform, and announcing the Yahoo! Open Strategy, which aims to make Yahoo! programs open source.

While the change in leadership and these initiatives seem like steps in the right direction, we believe Yahoo! will need to pick a new CEO that brings fresh strategic ideas to the table and the company will need to develop significant proprietary innovations in search technology that convince users to switch back to Yahoo! for web searches. Yahoo! will probably need partners in this turnaround effort too. Microsoft is open to a partnership and combining search algorithm, mail, and instant messenger research efforts would save both companies substantial amounts of money. Such a partnership could also make Yahoo! the default search provider in Internet Explorer, Office, and other Microsoft software products and web properties. Whatever course Yahoo! chooses, hopefully it won’t be too little, too late.

(C) Medium Blue 2008

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In January of 1994, two graduate students at Stanford University, Jerry Yang and David Filo created what we know today as Yahoo Originally named Jerrys Guide to the World Wide Web, Yahoo was a directory that organized other web sites into a hierarchy. The history of Yahoo begins.

Unlike other search engines, Yahoo gained swift popularity. Just twelve months after its creation, Yang and Filo had over one million hits on their year old search engine. The sheer volume of people using it prompted Filo and Yang to incorporate Yahoo early in 1995

The name Yahoo however, was already taken by other enterprises; Filo and Yang were forced to add the exclamation mark in order to trademark it. Yahoo went public on April 12 1996 were it earned a total of 2.6 million dollars.

With its growing popularity, Yahoo started buying out companies such as eGroups and GeoCities. However, most of the buy outs produced a great deal of controversy since Yahoo had a reputation of changing terms of services when they bought a company

As the history of Yahoo unfolds and Yahoo’s phenomenal climb to success, Yahoo creators and shareholders were confident that they had themselves a goldmine that would enjoy a great deal of business success. They didnt predict the burst of the internet bubble in the early two thousands. Yahoo survived the crisis but the value of Yahoo stocks dropped to $8.11, an all time low.

To help rebuild itself, Yahoo formed partnerships with telecommunication companies and internet providers, these alliances led to the creation of content rich broadband services that actively competed with AOL.

Yahoo uses a combination of web crawlers compiled and indexed results to rank the websites that are registered on their search engine. In March of 2004 Yahoo launched a paid inclusion service. Webmasters could, for a fee, purchase a submission to Yahoo’s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing humans provide will influence web crawlers into giving the website a higher ranking. The paid inclusion program was a lucrative venture for Yahoo but was unpopular with webmasters. Paid inclusion did not guarantee a high ranking; it only guaranteed that the business would be ranked.

Yahoo, like other businesses, keeps its eye on the future. Currently Yahoo offers a multitude of services that cater to nearly all online activities. These services include Yahoo Mail, Yahoo Groups, Yahoo Maps and Driving Directions, and Yahoo Messenger. While Google holds the top spot in search engines Yahoo is standing strong in second place. Yahoo competes by offering its customers vertical search services such as, Yahoo Image, Yahoo Local, Yahoo Shopping Search, Yahoo Video, and Yahoo! News. Although Yahoo is second to Google it is still a favorite among many online search engine users. As the history of yahoo continues to unfold the future looks bright.

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The domain yahoo is one of the most popular in the world and it has become a market leader by providing the much needed access to many services for the customers. The first thing you can benefit from it is the establishment of an email ID which will go long way in launching you into a world where communication can happens with ease. You can open your communication links through the yahoo messenger and other benefits are having your own space for albums and have your file storage in which you can review them from any place. You can get a domain from yahoo and begin the process of having your own web site.

The domain name yahoo has therefore brought and continues to bring a world of difference by providing the free services. Through domain yahoo you will get to see all the products that provided and above the mentioned products are yahoo widgets, yahoo travel, yahoo tool bar, yahoo small business, yahoo shopping, yahoo search, yahoo real estate, yahoo photos, yahoo music, yahoo mobile, yahoo message board, yahoo local, yahoo groups, yahoo finance, yahoo bookmarks, yahoo autos, yahoo 360 and so many other products. Yahoo also provides another vital service pertaining to domains. Domain locking is the prevention of unauthorized transfers to another registrar. Domains that are registered through yahoo can access this service.

You can get access to so much more information through domain yahoo and some of the most common questions that are asked are on how to lock and unlock your domain and the effects of locking. People also want to know how to create a domain name and yahoo has all the information for you to read. Firstly, a good domain name according to yahoo should be clear and simple. People should not have trouble remembering it and, it should show the kind of business you do. Domain names are therefore very vital and to come up with a unique address, you need to spend some time and make sure you have the right name. Remember that domains should contain letters, numbers and hyphens.

You are advised to re angle your domain name if you find that it is already in use. It is also good to think of where you register the domain and make sure that it serves your purpose. At domain yahoo, you will find a private domain registration which will help you safeguard your personal information from the public. This is because many domain owners have their contact details exposed to the public because the information is required by the internet governing body. But, yahoo will make sure that before people access your information, you are first alerted by their business partner Melbourne IT. You will be overwhelmed by the possibilities domain yahoo has to offer. Take sometime and read about the domain and discover so much more, you will find a service you are looking for with ease. The name will continue to break new grounds as it becomes more and more popular to many customers

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Most people create blogs. After a while they search their blogs in Yahoo. Then they find out their blog is not even their in the Yahoo. Well too bad. They even try to copy their entire web URL and search in Yahoo and too bad not even the direct URL. This is a classic case for all the web site and blog owners in the world place. In this article we will find out why is that, why it is so difficult to get listed in Yahoo or get index in Yahoo.

For a while you may be going through this word. Indexing which is, various engines which would send a spider to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.

Well there is very simple answer for your burning question, why it is hard to get Index in Yahoo. Answer is Yahoo is a big place, if you create a site your own, Yahoo doesn’t know about that. Not only Yahoo for other search engines also you have to let them know that your web page or blog is exists in this world of internet. Other wise Yahoo will never know about you. What are the ways to tell Yahoo that you’re alive and need to be index with the Yahoo?

Tell Yahoo directly,

Yes. That is simple as that, tell Big Yahoo that your Web site or Blog is living in WWW. Tell Yahoo to index it.

Just go to Yahoo. Search for “Yahoo! Submit Your Site

1. ”.

2. Go to Yahoo Add URL page

3. Type your URL

4. Give meaning full comments in the comments field.

5. Then simply add your URL.

Yahoo will send their web crawler in few days time, and check whether your site is good enough to list in Yahoo. If your site contains good quality content, then surely Yahoo will list your site in their Index. That is simple as that. Well still make sure before your add your URL to Yahoo that infect your Web page or Blog is in Great shape. Other wait till your site is in good condition before your add your URL to Yahoo.

Ok, you have added your URL to Yahoo, how do you check whether your site is index in Yahoo.

1. Go to Yahoo.com

2. Type, info:, then enter.

3. Type, site:, then enter. If your site is listed in Yahoo. You will be able to see that.

Yahoo Provide many more ways to register your blogs or web sites with Yahoo, you can brose Yahoo site submission page and find out most. I have listed few for your referances,

• Submit Your Site for Free

• Submit Your Mobile Site for Free

• Submit Your Media Content for Free

• Search Submit

• Sponsored Search

• Product Submit

• Travel Submit

• Yahoo! Directory Submit

• Yahoo! Standard

Well these are the easiest ways to find out whether your site is listed in Yahoo. Well Yahoo usually take some time to list Web sites. This is because they want to 100% making sure that your site is a serous one, because there are millions of web sites coming every day. So they put your site in a probation period before their crawler start indexing your site. So forks, make sure you don’t give up if Yahoo has not listed your web site or Blog yet. Just follow the simple steps I have shown you’re here and Yahoo will index your site in a month or so.

You can find may more information by Google Traffic Tips for Beginners

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